November 27, 2006
In recent posts, we’ve discussed the rising popularity of video blogs as a great way to market your goods and services. It’s cheap, it’s effective, and it reaches a world wide audience. For a good example of great video blogging at work, just go to YouTube and type “Will it blend” into their search engine. You will find several short videos from Blendtec, each of them demonstrating the strength of their blenders. They take ordinary items, like pens, pencils, golf balls, marbles, etc. and place them into one of their blenders just to show how powerful their product is. The result is an effective and entertaining marketing piece.
[...] Most likely you will need to create a concept that can be repeated quickly with minimal cost. In a post on this blog a few years ago, we discussed the success of the “Will It Blend?” campaign, whose [...]