Some love them, others hate them, but they have certainly saturated the marketplace. Since 2004, Geico has created ads featuring high-society cavemen who detest the insurance company for their slogan, “Geico.com is so easy to use, a caveman could do it.” Even if you hate the ads, they ARE memorable, and you can’t help but remember Geico’s name. Now the insurance company might be on the threshold of doing something revolutionary - using their campaign mascots in a prime time sitcom. As more and more consumers gain resources to block commercials, it becomes increasingly important for advertisers to find creative ways to get their brand out to the public. Product-placement shows could be the answer. Imagine television shows with no commercial breaks. Advertisers pay to have their products featured in an episode. “X” amount of dollars buys you “X” amount of screentime. Currently I’m developing a series of product placement shows, so it will be interesting to see if this strategy gains a foothold.
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