Saturday, February 23 marked the 50th anniversary for the Birmingham ADDYS - the awards celebrating the best in local advertising. Each year the event centers on a certain theme and I thought this year’s selection was especially meaningful - “Never Settle.” Those two words should serve as great inspiration in whatever role you might play at your workplace. It’s a charge for each of us to select nothing but the best; to keep striving for ideas that are truly innovative and original. I know I will remember this mantra as I write and develop creative strategies for my clients. Wherever you are, whatever you do, never settle. Continue to fill up pages full of ideas. Don’t be ashamed to wad up those pages, throw them away, and start again. It’s all in a process to find the most creative idea out there.
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