In various posts on this blog, I have discussed how the traditional 30-second TV spot is giving way to a new brand of advertising — product placement programming. This shift can be traced to our video-on-demand world where commercials can be bypassed at will. It seems that the newly labeled “micro-series” is gaining favor among advertisers, particularly Revlon and Match.com. Promo Magazine reports that tonight TBS will premiere “Commuter Confidential” during “Sex and the City.” Each episode of “Commuter Confidential” runs for two minutes and features a format similar to “Sex and the City” — four women carpool together and discuss life, looks, and relationships. Factoring into their discussions are Revlon products and their experiences on Match.com. TBS is also gearing up for another micro show to coincide with replays of “Law & Order.” For now these mini TV shows will air during the commercial break of another show, but I feel that this is definitely the start of a trend that will eventually lead to all product-placement programming.
no comment until now