Parc Entertainment - A Video Production Company - Birmingham, AL

In my previous post I mentioned that I recently had the opportunity to work as a consultant with a new client, teaching her the basics of the video production process. Training others in my profession is fairly new to me, and this was the first time I had done it in a formal setting. In retrospect I think everything went very well. Allow me to run down a few of the things I learned. The lessons gained might help you with similar projects, or with client relations in general.

1. BE PREPARED - Two days before my client was to arrive I sat down with a co-worker and we went over all the things we needed to cover in our two day session. Not only did we discuss the important topics, but we also discussed how we would apply the technical skills to the practicality of producing a video. This is a lot better than waiting until the client shows up and saying something like, “Um… let’s see… where would you like to start?”
2. PROVIDE AN OUTLINE - Much like a syllabus from Algebra 101, the outline will allow the client to know exactly what will be covered and will give him or her space to take notes when necessary.
3. KEEP THINGS FLUID - My client came in with certain expectations and a certain knowledge before we even got started. There may be things your client already understands. Give them the opportunity to tell you what they’re looking for. This may take you off topic a little, but don’t worry. Listen to their thoughts and questions. Address them if a simple answer is required. If more groundwork needs to be laid first, then gradually come back to your outline and lay the foundation.
4. ALLOW THE CONCEPTS TO SINK IN - This is where I made one of my mistakes. While discussing the topic “Depth of Field” I moved too quickly into the next subject before giving my client time to absorb the information. Plus, I had neglected to let her handle the camera herself. Don’t move too quickly. Give the client time to go over the material another time if need be. And definitely let him or her get their hands dirty by using the equipment.
5. DON’T JUST TELL, DEMONSTRATE - It’s one thing to listen to someone talk about working with cameras, lighting, or grip equipment. It’s another thing entirely to listen as you watch them work with that equipment. If you find yourself training someone in any skill, whether it be cinematography, drawing, painting, photography, sculpting, etc. show your client by demonstrating techniques yourself. This is where it may be helpful to have an assistant with you. My co-worker and I worked in tandem during our two-day training sessions - I would instruct while he demonstrated. I would instruct while he set up equipment for the next lesson. Or he would instruct while I sat in during a lighting demonstration.

When we concluded, I felt that the training was a success, but did feel that we fell short in certain areas. However, the main goal here is to give your client, student, etc. the information he/she needs to go out and start developing his/her own craft.