I was listening to an internet marketing podcast recently and the hosts of the show were discussing how E-Consultancy is using Twitter to join in on public conversations related to their company. Here’s a quick synopsis of E-Consultancy, as stated on their website:
Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
Our reports, events, online resources and training programmes help our 80,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
E-Consultancy searched for what people were saying about them on Twitter and placed a live feed of those tweets right on their home page. And there’s no content filtering, so if there are people out there with negative feelings toward E-Consultancy, those thoughts will show up right on the home page.
Just a few years ago, this practice of exposing potential customers to potentially negative reviews would be a no-no. However, in today’s social media world, this transparency might be refreshing. It demonstrates to the public that this company listens to their customers and strives to be prompt in addressing all concerns. It shows that they are engaged and tuned in to conversations about their brand.
This doesn’t mean that you have to put a live Twitter feed on your home page, but it does illustrate the point that as business owners, we have a responsibility to the people we serve. You need to be engaged in what people are saying about your brand. Listen to them. Respond in a timely manner. And always look for ways to improve your brand.
What are your thoughts about E-Consultancy’s move? Good or bad?
no comment until now