July 22, 2009
It’s difficult to predict just how successful an online video will be, but all popular videos have one thing in common - great content. That’s rule number one. Create great content and the chances of your video going viral will definitely increase. But using the phrase “great content” is a bit vague. Ultimately, what does this mean? And what factors prompt people to pass videos on to others?
Sarah Wood of Unruly Media offers the following eight characteristics of successful online videos. These “viral triggers,” as Wood describes them, are necessary if you want to turn a passive viewer into an active viewer.
- funny
- sexy
- random
- surprising
- illuminating
- shocking
- spectacular
- hyper-relevant
[...] why people share videos [...]