Cinematical reports that the double-feature release Grindhouse, directed by Quentin Tarantino and Robert Rodriguez, opened over the weekend with disappointing box office returns. For those of you who haven’t heard about this film, it’s actually two features in one - Death Proof and Planet Terror. Terantino and Rodriguez wanted to pay honor to the sleazy theatres of the 1970s, known as a Grindhouse, where double features were the norm. However, it seems that audiences today are less willing to sit through two features, lasting a total of 3 1/2 hours.
In fact, Harvey Weinstein, blamed the length of the film as the main reason why people stayed away on opening weekend. I find this very interesting. My dad often tells me about the double features he watched as a child, where patrons paid admission for one film, and were treated with two. It seems that in today’s world of high ticket prices, the public would be eager to get their money’s worth by watching two features for the price of one. However, such isn’t the case. What’s to blame for America’s short attention span? Is it because double features have long since been a thing of the past and people aren’t used to them anymore? Could it be that we have two new generations who have been weaned on technology all geared to make chores quicker and easier? Could it also be the increased popularity of internet video, where running times have been significantly decreased to a mere 5 to 10 minutes?
If Weinstein does split Grindhouse into separate films because the public say it’s too long, how much longer will it be before the term “feature film” applies to movies only 30 minutes in length? Would you still pay $8.50 per ticket to see a 30 minute film?

