Red Fox Media - Video Production - Website Design - Birmingham, AL

PoshBirmingham.com is a website that features incentives from the finest retailers and restaurants in the Birmingham area. The website should launch in the next week, but to help raise awareness and drive traffic to the site, we were hired to produce a series of commercials. We created four commercials for Posh Birmingham - two :30 spots, one :15 spot, and one :05 spot. Some spots focus on the retailers, while others focus on the restaurants. The :30 spot posted below is one advertising some of the retailers you can find on PoshBirmingham.com.

The other night I was watching a TV show that I had recorded with my DVR. Like many of you, when the show went to a commercial break, I reached for the remote in order to fast-forward. But then, a commercial came on for Domino’s Pizza and I stopped to watch. What intrigued me about this ad was its honesty and transparency. The commercial showed focus groups, wherein customers talked negatively about the quality of Domino’s Pizza. They showed Twitter comments where internet users blasted the food chain for its poor product. But then, through sound bytes from Domino’s executives and chefs, the commercial demonstrated how the company was changing its recipe based on the feedback it received. This particular campaign is a great example of how a company listened and responded to its customers. Then, with honesty and transparency, they acknowledged their shortcomings and vowed to change things for the better. We’ll have to wait and see whether the new pizza recipe changes public opinion, but I think the company has done a good job of managing its public relations.