In the summer of 2010 Parc Entertainment changed its name to Red Fox Media to reflect a growing area of the business. In addition to video production and post-production services, Red Fox Media also offers website design and development to is clients. Please visit the Red Fox Media website to learn more about the company and to see samples of their recent work.
In the summer of 2010 Parc Entertainment changed its name to Red Fox Media to reflect a growing area of the business. In addition to video production and post-production services, Red Fox Media also offers website design and development to is clients. Please visit the Red Fox Media website to learn more about the company and to see samples of their recent work.
Parc Entertainment is now Red Fox Media. We have changed names to reflect a growing area of our business. In addition to our video production and post-production services, we offer website design and development. The name change has been a year in the making. You can now visit us at our new website to see samples of our work. Please consider us a resource for any future marketing and communication efforts.
It’s interesting to sit back and watch the ebb and flow of the marketplace. Regardless of your industry, markets will inevitably undergo various shifts and changes. Video production is no different. The way in which the public consumes video content is much different now than it was seven years ago. DVRs, video hosting sites, smartphones, the iPad, etc. have all contributed to this changing trend.
As a result, video producers have had to rethink how the content is created. Now, viewers want fresh content on a regular basis. They want something that feels authentic. They want businesses to converse WITH them, not sell TO them. They want valuable content that proves helpful in their own personal and professional pursuits. This change in viewer tastes means that businesses need to produce video content regularly, which is a good thing for a video production business. But it also means that businesses can’t afford to spend too much on each video. I’ve worked on a great number of video projects that involve three to six weeks of pre-production (research, pre-interviews, creative strategy sessions, script writing, etc.), five days of shooting, and up to sixty hours of post. This kind of video still has its place, but what about a client who is interested in producing a video podcast, or a quick online welcome video, or a product demonstration, or a testimonial video?
As a result of this shifting trend, we have developed a series of corporate video packages that are designed for the business interested in updating their video content on a regular basis. The packages are attractive and affordable, but most importantly, they maintain high production standards. If you’re interested in learning more, there are several ways to get in touch with us. You can leave a comment here, follow us on Twitter, become our fan on Facebook, or sign up for our free monthly e-newsletter.
This is probably how it happened: Thousands of years ago some cattle owners were watching their cows graze in the fields when suddenly, cows from another herd wandered over and got mixed up with all the other cows. Confusion and chaos soon followed, because the cattle owners had no way of differentiating one cow from another. All the cows looked similar. No single cow stood out from the herd. In an effort to alleviate this problem, one wise individual decided that the best course of action would be to mark his cows in some distinctive way. Thus, the tradition of branding livestock was born.
Is it any wonder that we use the same word (brand) to refer to a company’s identity as well as the burn mark on the backside of a cow? If you are involved in marketing. there are some important lessons to be learned from the process of cattle branding.
I believe that the most exciting thing about the video production process for any client is when they get to see everything come together in post-production. Editing, in a sense, is a form of writing, because it is up to the editor to find the story among hours of footage, then assemble those elements into a coherent whole. Sometimes the final product follows the original script line by line. However, sometimes the final video may bear little resemblance to the original script. That’s because a new and better story can often emerge as the editor and the client sift through the footage. Those that enter post-production with an open mind can often find a new angle to the story that was never thought of previously. And that can be a very good thing. That’s why it’s important to allocate a good portion of your budget for post-production. Things can become very fluid as the client, the producer, and the editor experiment with different possibilities, so you want to be prepared. Anticipate change. More than likely, you and your team will request changes to the edit. Also keep in mind that in a very complicated video (i.e. heavy compositing, layers, effects, etc.) the smallest change can be incredibly time-consuming for an editor to make. He/She will need time to remove old footage, find and insert new footage, apply the same effects, color correction, titles, etc. Then, the video must be rendered out so you can preview the new version. Turn-around time for certain changes might take longer than you initially expect, so be sure you and your team avoid waiting until the 11th hour to request changes, if at all possible. Neither you nor your video production company want to miss a deadline.
Birmingham, AL – July 6, 2010 – Red Fox Media, Inc. (formerly Parc Entertainment), a digital production company in Birmingham, took home a bronze Telly Award for a promotional video created for the Regional Planning Commission of Greater Birmingham (RPCGB).
The RPCGB is an organization representing six counties and 84 municipalities throughout central Alabama. By leveraging state and federal funds, the RPCGB provides various services to its member governments that help encourage economic growth and development for the region. It’s an organization with many components, so they needed a brief overview video to introduce viewers to the RPCGB and explain the organization’s programs and initiatives. RPCGB Marketing Specialist Greg Wingo turned to Red Fox Media to handle the creation of the video, from conceptualization to completion.
“As a Birmingham native, I was extremely excited to work with an organization that is doing so much for the city and the region,” said Clint Till, President of Red Fox Media. “The work of the RPCGB is so important and I’m glad that we could help communicate their message through this video.”
The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. With over 13,000 entries per year, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.
Red Fox Media, formerly Parc Entertainment, is a digital production company that specializes in video production/post-production and website design/development. You can visit them on the web at www.redfoxmediainc.com.
PoshBirmingham.com is a website that features incentives from the finest retailers and restaurants in the Birmingham area. The website should launch in the next week, but to help raise awareness and drive traffic to the site, we were hired to produce a series of commercials. We created four commercials for Posh Birmingham - two :30 spots, one :15 spot, and one :05 spot. Some spots focus on the retailers, while others focus on the restaurants. The :30 spot posted below is one advertising some of the retailers you can find on PoshBirmingham.com.
Next week two new commercials for CommuteSmart will begin airing throughout central Alabama. Both spots are part of the “I’m Ready” campaign. The goal is to help viewers understand that making only small changes to the way they commute can help them save and earn money, reduce traffic congestion, and improve air quality. We were hired by CommuteSmart to produce both spots. The one below focuses on air quality issues.
One of the exciting things we are working on right now is the development of a new documentary reality TV series. The focus of the show will center on a unique business, industry, etc. featuring individuals with charismatic personalities. For reference, think of shows like “Deadliest Catch,” “American Chopper,” “Pawn Stars,” “Construction Intervention,” “Ice Road Truckers,” or “Cake Boss.”
As a region, the southeast is under-represented when it comes to the shows that are currently being produced, so we are hoping to find some great stories from right here in Alabama. This is where we need your help. If you have a great idea for a new documentary TV series, we would love to hear about it. Send us an email and give us the pitch. If we feel that it has potential, we will get back in touch with you to schedule a time when we can come out and shoot a brief demo reel.
