Our free e-newsletter is distributed every first Monday of the month. Included in each issue is the “Public Parc,” a forum for discussing different topics pertaining to sales, marketing, advertising, and branding. Subscribers to the newsletter and readers of the blog are encouraged to get involved in the discussion by posting their comments here. You can also post your thoughts on Twitter, using the hashtag #PublicParc. Here is this month’s Public Parc discussion:
What would you list as the top 3 greatest moments in your career?
Our free e-newsletter is distributed every first Monday of the month. Included in each issue is the “Public Parc,” a forum for discussing different topics pertaining to sales, marketing, advertising, and branding. Subscribers to the newsletter and readers of the blog are encouraged to get involved in the discussion by posting their comments here. You can also post your thoughts on Twitter, using the hashtag #PublicParc. Here is this month’s Public Parc discussion:
In this month’s issue we posted an article about E-Consultancy, a company who decided to put a live Twitter feed on their home page to see what people are saying about their brand. Comments are not filtered and may reflect positively or negatively on E-Consultancy. Do you feel that this decision was good or bad for the E-Consultancy brand?
Business owners, freelancers, marketing personnel, public relations officers will at one time or another have to deal with projects and/or products that simply aren’t working right. And clients who have given their time, trust, and money, will be looking to these individuals to correct the situation. They aren’t interested in excuses. They’re interested in solutions. In a previous post I gave out some advice on how to respond to a client’s concerns. Number one on that list was “Respond Promptly,” but in this post I’d like to add one more point to that list - “Be proactive.”
Case in point: I recently signed up with iContact.com to distribute my monthly e-newsletter. A few days ago, I tried to access the site to work on my newsletters, but the site was down. It wasn’t long before an email popped up in my inbox from the CEO of iContact. The company had taken the time to write their customers and explain to everyone what was happening. That email was followed up with others that detailed what went wrong and how their team was correcting the situation. They also used their Twitter account to post real-time updates.
I was thoroughly impressed with the way iContact handled the situation. I’m certain that a potentially disastrous PR scenario was quickly diffused because they took a proactive approach and kept everyone well informed.
If you are responsible for client relations, regardless of your industry, maintaining open and ongoing lines of communication between your company and your clients will reflect positively on your brand.
