Many of the videos we produce end up on a website. It’s a growing trend. More and more companies are integrating video into their online presence. Soon, internet users will expect to see videos on the sites they visit. In the September 4 issue of the Birmingham Business Journal, Haley Aaron writes about the popularity of online videos and the impact they have on today’s consumer. Below are some highlights from the article.
When local law firm Cory Watson Crowder & DeGaris wants to share information about their company and cases they are working on, the company doesn’t just post a press release or add a link to their Web site.
Instead, the firm uses Web video to tell its story. It created short films that give a brief introduction to its lawyers, as well as information about high-profile personal injury lawsuits the company represents.
“We want people to be able to come on to our Web site and not just look at who we say we are, but really get a much better feel not only for the firm and the work we do, but also for the individual partners,” said Melanie McCraney, director of communications at Cory Watson.
Internet video is a relatively new medium, but Americans are spending more time watching it. According to a survey compiled by comScore, a Virginia-based research company, Americans watched a total of 16.8 billion Web videos in April, from Web sites and video sharing sites such as YouTube. The average viewer spent 6.4 hours watching videos online during the month.
While consumers look to web video for entertainment and education, businesses are discovering the advantages of using it to market themselves…
Even more importantly, the nature of Web video may allow businesses to reach a more engaged audience since viewers can watch at their convenience…
Companies interested in producing web video should consider their tone and message carefully before producing and uploading videos… While free distribution through YouTube and Facebook cuts costs, it’s important that businesses don’t place cost over quality when filming and producing Web video.
A well-executed video can have an incredibly positive impact on your brand and shouldn’t be the last thing you think of when planning your marketing strategy.
