Parc Entertainment - A Video Production Company - Birmingham, AL

Our free e-newsletter is distributed every first Tuesday of the month. Included in each issue is the “Public Parc,” a forum for discussing different topics pertaining to sales, marketing, video, and social media. Subscribers to the newsletter and readers of the blog are encouraged to get involved in the discussion by posting their comments here. You can also post your thoughts on Twitter, using the hashtag #PublicParc. Here is this month’s Public Parc discussion:

If you were to do a Google search to find a video production company and/or a website design/development company, what search terms would you use?

On this blog I have often talked about the importance of good visuals to drive your story. When done properly, an ad or marketing video can convey all necessary information simply through the visuals. Take Google for example. They recently launched a series of short videos to introduce people to their browser, Chrome. The ads are remarkable and they get their point across without any narration or any spokesperson going down through a checklist of benefits. They use a series of attention-grabbing visuals that gradually shift throughout the course of each video, changing your perspective of the scene. They leverage the limitations of two-dimensional space to create some pretty cool optical illusions. And each effect used in the video is practical - no CGI. What do you think?