Parc Entertainment - A Video Production Company - Birmingham, AL

While watching a recent episode of the New Minute Minute from Daisy Whitney, I was treated to this little nugget of information. According to eMarketer, online advertisers are spending more and more money on video, versus any other format. The chart below details the advertising spending growth (in percentages) for various online formats from 2008-2014. As you can see, advertisers definitely favor online video. Look at the statistic for 2009. Advertisers spent 20 times more money in video than in Search, which is ranked second. And the amount of spending growth for online video is expected to remain a favorite format for advertisers through 2014.

Here are a few things we can take away from these statistics:

• Utilizing video for your online presence is a necessity in today’s market
• Video has impact
• Video is an effective communication tool
• Your competition is using video
• The use of video is one of the best ways you can gain an audience and improve your bottom line.