Red Fox Media - Video Production - Website Design - Birmingham, AL

A few months ago I posted a couple of articles outlining ways in which you can help make the post-production process a little more efficient.  The foundation for a smooth post-production is laid during the actual shoot. If you are disciplined and organized in production, then the edit will get off to a good start. There are two major things you need to do throughout the shoot - slate each shot and maintain a shooting log.

Slating each shot means placing a clapboard, card, a piece of paper, etc. in front of the camera before each scene. Written on the slate is valuable information pertaining to the individual shot, like scene number, take number, production title, and date. Having this information appear before every take will help your editor keep track of all the shots throughout post. Even if you are working both as director and editor, a slate is an invaluable tool.

In addition to slating each shot, it’s important to keep a running log of everything you shoot. A log contains a description of each take and a record of what happened during that particular take. It will help you remember, for example, if the pickup truck blocked your main actor on the fourth take or the sixth take. It will help you to remember if the conveyor belt moved at just the right speed on the third or the fifth take. And it will help you to remember when your interview subject used that great sound byte.

This all sounds great, in theory. The reality is, sometimes in the hectic pace of a documentary corporate shoot, or low-budget indie project, it can be easy to get off track. However, the iPhone has apps available to help make the process easier and more convenient. iSlate, from iBuiltThis, is a digital clapper that allows users to conveniently slate and log their shots. It’s perfect for a run-and-gun project with a bare bones crew, because you will always have your phone with you. And since it’s only $3, iSlate is a great option when compared to actual chalk and dry-earse slates on the market.

I love my iPhone. It’s incredible to have that many resources and tools in one device. I’m always interested in learning about new apps that can increase productivity and make my life a little more organized and efficient. Last month I posted a video about Cinemek’s storyboarding application, Hitchcock. Today I wanted to post a little information about Helios. Released last April, Helios is a tool for cinematographers that will allow you to calculate the position of the sun for any given day, at any given time, at any given location around the world. This can be an incredibly useful tool for DP’s working with natural light. Let’s say you have an exterior shoot in Grand Rapids, MI next month, but it’s overcast and rainy on your location scout . With the Helios app, you can instantly calculate where the sun will be at the exact moment of your shoot. It’s a great way to keep track of the ever-changing lighting conditions when shooting outdoors.

While in college, I majored in film/video production and minored in art with a photography concentration. When it comes to sketching/drawing, I am capable, but by no means am I an expert. That’s why, when it comes to storyboarding my projects, I am much more comfortable writing out a shot list with simple diagrams. Drawing storyboards is just too time consuming for me.

Pre-visualization is an excellent tool for any video/film project, including marketing/promotional videos for a client. To have the ability to show a client what your vision is (rather than describe it) is a huge plus. That’s why my eyes almost popped out of my head a few months ago when I ran across a storyboarding app for the iPhone. It’s called Hitchcock and it’s from Cinemek. The app allows you to create professional storyboards by using the phone’s camera. Simply take a photo, add in camera directions, and lay it on your timeline. You can even insert music and other audio if you’d like. Once the storyboard is complete, you can export it as a pdf and email it to your client or others on your crew. Take a look at the demo below.

Hitchcock in action! from cinemek / Hitchcock on Vimeo.

A successful video production crew is a prepared video production crew. Every possible variable must be considered before heading out on location to shoot a project for a client. Your job as a video producer is to make sure that the client has everything he/she needs. So, if something unexpected pops up, you will be there with a quick solution to the problem. Accommodating the client in a prompt, professional manner is essential in building good word-of-mouth and repeat business.

Being prepared means building a versatile production kit, so that you will always have the right tools while on location. Now, I realize that everyone doesn’t have a full two ton production truck sitting in the parking lot outside the office, but you do need to focus on building up a solid production kit. This happens gradually, so you will have to rent gear when you need to. The most important thing to remember is that you, as a video producer, need to anticipate. Always expect the unexpected.

In the world of video production, the word “schedule” is used very loosely. Things get shuffled around. Shot lists change. A client’s needs might shift depending on what’s happening on set. For example, a client might tell you, “Don’t worry about audio for Friday. We will only need it on Saturday.” What happens if you leave your audio gear at the office and Friday afternoon the client tells you, “Oh, we need to mike this guy up for a quick interview.”? It doesn’t reflect well on you as a producer.

Even the most experienced video producer/director makes mistakes. The goal is to learn from these mistakes. Remember, luck favors the prepared.