It’s been said that the simplest solution is usually the best solution. Over the years, we have had the privilege of working on some large-budget projects requiring extensive creative, several crew members, dollies, camera cranes, professional talent, a five-day shoot and several weeks of post. However, not every company needs such scale in their video marketing efforts. This is especially true in the world of online video. Clients sometimes need a simple solution.
Over the past 18 months, we have worked with law firms on projects specifically for the web. The purpose of these online videos is to provide viewers with an informal, personal glimpse of an attorney’s practice. These videos educate, inform, and help the viewer to feel more at ease before they step into the office. After all, wouldn’t you feel more comfortable and confident in hiring an attorney if you had the chance to see and hear him/her first?
This format can be duplicated for any business that needs to inform the viewer about the company, introduce key personnel, and educate the viewer on relevant issues, laws, procedures, etc. These videos, although simple in their approach, never compromise on production quality. And they are always effective in increasing traffic to a website and generating new business.
