Parc Entertainment - A Video Production Company - Birmingham, AL

The number of companies using online video to enhance their brands is increasing everyday. Video is now a marketing necessity, but like any marketing tool, the decision to produce an online video series for your company requires strategy and planning. Online videos take on a variety of formats, genres, and visual styles. The decision to use one style over another will have a significant impact on the public’s perception of your business. So, where do you start?

1. Look for what you like. Spend time watching online videos to see what other people are doing. What formats do you like? What inspiration can you draw for your own business? Make some notes. Save the links.
2. Formulate a Goal. What’s the purpose of this series? Do you want to blast it on a number of different video hosting sites to create a viral sensation? Should it be more targeted? Should the series simply live on your own website, complimenting material already written? Your specific goal will help you narrow your focus and will aid in selecting a specific format.
3. Think Thematically. A video series needs to have consistency and continuity throughout all episodes. This will only serve to solidify your brand and your message. Take a look at what Shredded Wheat is doing with their “Progress is Overrated” campaign. The series has a simple concept, but it goes against the grain of what’s expected. And the message is presented with a strong sense of dry humor.

Like any other venture, producing successful online videos require research, planning, and execution. And when done right, those videos will create greater public awareness for your brand.

In a post last summer I mentioned SnagFilms as a great place to find free documentary film content on the web. Recently, Hulu has gained popularity among online video watchers. On the site you can watch movies, current TV shows, classic films, and a host of other clips — all for free. And the quality of the videos on Hulu looks great.

Now the two sites have teamed up. A press release on the SnagFilms website announces that SnagFilm documentaries will now be made available on Hulu. Here’s an excerpt:

SnagFilms brings the best nonfiction films to the web audience, promotes viral web distribution through virtual movie theater widgets, and engages viewers to assist in charitable and community efforts. “SnagFilms was created to make more great films available to the broadest possible audience. Now with Hulu we can delight viewers on one of the Internet’s most-visited video sites with a growing set of documentaries from our large library, and deepen the already broad set of entertainment choices that Hulu offers,” said Rick Allen CEO of SnagFilms.

I look forward to perusing the site for solid documentary content. Now it’s just finding the time to watch the films.